Deloitte Global Legal visual identity (2017)

Deloitte

The 2017 brand refresh of the Deloitte Global Legal identity was comprised of a four-pillar suite of hero images based on the concept of duality.

THE CHALLENGE: To graphically represent the evolving legal industry where the technological innovation of today must work in harmony with tried-and-true practices of yesterday.

THE SOLUTION: Two contrasting gradients from the Deloitte palette symbolize the juxtaposition of traditional legal considerations (grey) with modern progressive approaches (green).

Deloitte