The 2021 brand refresh of the Deloitte Global Tax identity was comprised of a five-pillar suite of hero images based on the popular nanodot, along with redefined positioning and secondary messaging.
THE CHALLENGE: To graphically represent the complex dimensions associated with the tax landscape and illustrate Deloitte’s leading position within it.
THE SOLUTION: Refreshed imagery suggests movement through complexity, dimensionality of challenges, and a journey to a solution with consistent elements of colors and nanodots. A bold gold dot with dynamic trailing swoosh symbolizes the dynamic nanodotting taking place.
