The Global Tax Reset (BEPS) identity was required to symbolize Deloitte professionals assessing the global tax environment with transparency.
THE CHALLENGE: To take a complicated and inherently negative situation (BEPS) and graphically depict it in a positive and hopeful way.
THE SOLUTION: Contemplative human subjects were set in front of a transparent window overlooking various world cityscapes, then encased in a snowglobe to adhere to Deloitte’s new circular supergraphic guidelines while also supporting the concept of transparency.
