The hero image and overall identity for the TP Digital DoX platform was informed by the idea of connecting the proverbial dots associated with transfer pricing compliance and management. In the hero, the platform name itself was integrated into a globe of connected nodes, with supporting materials echoing the node concept.
2020 promotional video:
The tax@hand hero image was developed for Deloitte’s global personalized tax news and information resource of the same name, with an @ symbol used as a circular mask for country flags in the global tax landscape. With mobile devices the priority, the piece was first built as an icon, then expanded to suit other materials.
A suite of images was developed to support efforts in the area of climate, using a yin-yang mask and two juxtaposed subject images: one found in nature, and one man-made. Both images needed to share graphic properties to make the connection more apparent. Tree/skyscraper and branches/network pairs were used for Tax.
The original design for Operate was used for three years. Based on a Möbius strip with three sections, it echoed the popular nanodot style.
The hero redux (below) was built to convey a specific abstract concept through animation. As the two-sided strip rotates in playful Escher-like fashion, it shows how Operate leverages humans and technology as two sides of the same coin. Or in this case, two sides of the same ribbon.
The “spark in green ring” hero image inspired a series of ad campaigns. Various subjects replaced the spark to interact with the green ring in different ways. Final compositions were used for ads on various platforms including LinkedIn, Harvard Business Review, and Capital H.
