The 2017 Deloitte Tax brand positioning video all started with the story about how uncertainty and change present new oppotunities, particularly in the evolving world of tax. Once the concept was distilled and approved by stakeholders, a script was written and the piece was produced using 3-D animation and voiceover talent.
This concept illustrates how a single idea can be interpreted in two different ways, depending on perspective. If two ideas seem to contradict each other, it’s possible that both are correct.
A suite of ecards was produced for internal employees to express holiday greetings to their colleagues, with an underlying theme of brilliance, brightness, and light. The abstract circle graphic was customizable to suit the sender’s preferences.
A series of infographics was created to illustrate the function of knowledge management tools.
