In a campaign designed to convey “a new paradigm” in the world of tax, various common objects were manipulated to fit into the brand’s circle supergraphic, referencing green dot in the Deloitte logo.

This ad conveyed how times are changing in the evolving world of tax. Digital numerals took over the left half of an old-fashioned analog clock face. The composition was based on the circle supergraphic, referencing green dot in the Deloitte logo.